Tomi Gerhold - Director of Licensing
The University is pleased to announce the appointment of Tomi Gerhold as director of licensing, effective April 1, 2017. In her new role, Gerhold will oversee the University's extensive trademark licensing program, which is widely regarded as one of the most successful consumer products licensing programs in the United States.
Gerhold joined Notre Dame's Licensing Department in May 2000 and served in several capacities including licensing specialist, associate director, and interim director. In her new role, Gerhold is responsible for enhancing the University's commercial brand, increasing retail exposure for University merchandise, ensuring the protection of Notre Dame trademarks, and increasing revenues derived from the program to support the University's academic enterprise. She works in close coordination with key retail partners including the Notre Dame Bookstore and Follett Higher Education Group, Fanatics, as well as the University's trademark licensing agency, Fermata Partners.
Gerhold is a member of the International Collegiate Licensing Association and a member of the University of Notre Dame Licensing Committee, which provides strategic oversight for the department. She also serves on the University's Worker Participation Committee. She earned a Bachelor of Science in Organizational Management from Bethel College.