The Shirt Project to unveil "The Shirt" 2015


Location: Hammes Notre Dame Bookstore

The University will unveil The Shirt 2015 at the Hammes Notre Dame Bookstore. The celebration will feature entertainment, food and giveaways, with The Shirt to be unveiled at 6:57 p.m. (The unveiling ceremony, in partnership with Notre Dame Day, will be broadcast worldwide at

Every year, The Shirt Project designs a T-shirt for the upcoming ND football season. Proceeds from sales of The Shirt, the single highest-selling item of collegiate apparel in the nation, benefit student organizations, extracurricular activities, the Rector Fund and The Shirt Charity Fund, a resource for students suffering from extraordinary medical conditions that require payment beyond their means. Fans will be able to purchase The Shirt 2015 at the unveiling ceremony.

The Shirt 2015 will mark the project's 27th Shirt and 26th year. The first two Shirts were sold in 1990 ¿ the first to commemorate and promote Notre Dames game against Michigan, and the second for the game against Miami to raise money for the medical bills of a graduate student who had been seriously injured in a car accident.

The Shirt Project Executive Committee, a group of 10 students at Notre Dame, teamed up with Alta Gracia Apparel for the fourth consecutive year to create and manufacture The Shirt 2015. Alta Gracia is a fair trade apparel company that commits to paying its workers a living wage beyond the minimum wage required by law in the Dominican Republic, where its factory is located.

Contact: Abbey Dankoff, president, The Shirt Project,