Mission & Strategy


Our Mission Statement

To create a culture of hospitality and service excellence for campus constituents and visitors while providing financial returns in support of the University's academic and residential mission. We seek to capture customers' loyalty by engaging them in unique experiences based on strong brands, compelling products and exceptional services.

Our Vision

We will be the premier campus hospitality and service provider, world-class in reputation, supporting and enhancing the University's stature and goals.

Strategic Plan

To successfully execute our mission statement, the senior leadership team of Auxiliary Operations has written a broad and impactful strategic plan for annual review that focuses on the following three goals:

  1. Provide quality products and services that are competitively priced and win customers’ business everyday
  1. Maximize the potential of our human resources
  1. Contribute revenue to support the University’s mission.

View excerpts of our 2016/17 Strategic Plan