Winning the Business - one year later
Here’s the big news from Auxiliary Operations: $5 foot-longs at Subway.
As a result of the 2011 ImproveND survey, a number of changes have been instituted across Auxiliary Operations, with more on the way. One of those changes involves national franchise operations such as Subway.
Franchise operations on campus will BE the franchise, says David Harr, associate vice president for the division, “We want to develop and maximize national brands through active participation in nationwide franchise pricing and promotions.”
In addition to Subway, new Taco Bell and Pizza Hut franchises have opened on the lower level of LaFortune Student Center, expanding late-night dining options. An Au Bon Pain café will open in the Hesburgh Library in late fall, and Panda Express is expected to arrive on campus in spring of next year.
All pricing of products and services will be reviewed biennially to ensure competitiveness and price/value. In addition, a two-tiered pricing structure is being explored in certain categories such as catering, with prices for services being billed to a FOAPAL lower than non-FOAPAL prices.
In Food Services, the goal is to strengthen the culinary influence. “Let’s get excited about food,” says University Executive Chef Donald Miller. “That’s what good cooking really is—getting the right product and cooking it well. As cooks, we focus on details in execution, especially in matters of flavor and taste.”
The division will continue to seek customer feedback through communications, comment cards, focus groups and surveys. And watch for information about an Auxiliary Operations customer rewards program, in addition to discounts, coupons, appreciation days, promotional packages and monthly specials.
“Customer loyalty is earned,” says Harr. “We want to win your business every day. We want to provide great customer service at a competitive price.”